2016 | branding and identity system
BRAND DEVELOPMENT + WEBSITE
Sitezen Apparel is a premium, lifestyle clothing company that develops politically inspired apparel and accessories. Their aim is to create sustainable, conscientious products that engage the power of citizenship. Inspired by this organizing philosophy we developed a brand that emerges from the ideals of conscientious and responsible citizenship. It’s mission being to inspire citizens to become informed and engaged. The brand attempts to capture qualities of honesty, removing distracting (visual) clutter to reveal truth and justice. Components are clean, raw and without unnecessary decoration.
